For those who have not seen the video, watch it, not in a minute, in a second, or even just hang on, Now! – Might not work for iPhone users.
I have heard the song nearly 3 times per journey to and from Norwich on a daily basis and wanted to see if they had a video, and I was amazed at how charming it is; basically a guy sits at a strange piano thing and the room filled with nostalgia starts to move, and this is the charming bit, because we are so used to the charts being filled with Hip Hop, Dance Tech-no songs (some could not be classed as such in my opinion) about girls, sex, money and such like so this for me is a great change from this. Even if you do not like the song (hard to not like it, so catchy) the video is brilliant, shot in a single room with no visual effects, other than those created by the toys as they wander around the room. It’s nice to see the likes of Brum, Type & Speak, Robots, and my favourite a Lemon Light.
If your looking for nice clean design Owl City does not disappoint, as the CD cover is very nice, a picture postcard style that captures the melo, tech-no feel of the music and lyrics throughout the album (based on Fireflies I brought the album, which included the video.)
I will not pretend that I’ll deconstruct the design or even the video, because that is not why I have posted it, I heard the song, loved it straight away and really like everything about the album, design, style and Rhythm.